Most Web Agencies Build Your Site and Walk Away
Here is a scenario that plays out thousands of times every year across the UK: a small business pays for a website, the agency delivers it, and everyone moves on. The site looks good. The client is happy. Job done.
Except it is not done. That website might have broken title tags, missing meta descriptions, no schema markup, a sitemap with errors, and zero consideration for how AI search engines find and recommend businesses. The business owner has no idea — and the agency has already moved on to the next project.
We do things differently. Every website we build goes through a full SEO, AEO, and GEO audit before we consider it finished. And we fix everything we find. It is included in your £19.99/month plan at no extra cost.
What Is SEO?
SEO stands for Search Engine Optimisation. It is the practice of structuring your website so that search engines like Google can find, understand, and rank your pages.
Good SEO means your business appears when potential customers search for what you offer. Bad SEO — or no SEO — means you are invisible, no matter how good your website looks.
What we check in our SEO audit:
What Is AEO?
AEO stands for Answer Engine Optimisation. It is a newer discipline focused on getting your business featured in answer-based search results.
When someone searches Google, they increasingly see AI Overviews, Featured Snippets, and People Also Ask boxes at the top of results. These are answer engines — they pull structured information from websites and present it directly to the user.
If your website is properly optimised for AEO, your business can appear in these prominent positions without paying for ads.
What we check in our AEO audit:
What Is GEO?
GEO stands for Generative Engine Optimisation. This is the newest frontier — optimising your website for AI assistants like ChatGPT, Perplexity, Google Gemini, and Claude.
These AI tools now recommend businesses directly to users. When someone asks ChatGPT "Who is a good plumber in Leeds?", the AI generates an answer based on what it can find and understand across the web. If your website is well-structured and easy for AI to read, you are more likely to be recommended.
What we check in our GEO audit:
We wrote about this in detail in our post on AI discoverability and why your website needs to speak to machines.
What We Actually Audit
Here is the full list of items we check on every website we build:
That is over 15 individual checks, all performed manually and with automated tools, on every single website we build.
Case Study: Our Own Website
We practice what we preach. When we ran our own audit tools against instawebsite.co.uk, we scored 66 out of 100.
That was not good enough. So we fixed it.
What we found and fixed:
After one audit-and-fix session, our score jumped to 88 out of 100. That is the same process every InstaWebsite customer benefits from.
Why Most Agencies Do Not Do This
The honest answer: it takes time and expertise, and most agencies do not include it in their pricing.
A standalone SEO audit from a specialist agency costs £500 to £2,000+ in the UK. That is on top of whatever you paid for the website itself. And that is just the audit — actually fixing the issues costs extra.
Many agencies see SEO as an upsell opportunity. They build the website, then offer "SEO packages" as an add-on at £200 to £500 per month. The website was never optimised in the first place, so you are paying to fix what should have been done correctly from the start.
We think that is the wrong approach. A website that is not optimised for search is like a shop with no sign on the door.
What This Means for You
Every InstaWebsite customer gets:
While other agencies charge hundreds or thousands for SEO audits alone, we include the full audit and fixes as a standard part of every website we build.
Learn more about our SEO, AEO & GEO audit process and what is included.
Ready for a website that is actually optimised for search? Start your free trial and get a professionally built, fully audited website within days.
*Read more: AI Discoverability: Why Your Website Needs to Speak to Machines | ChatGPT Ads: What UK Small Businesses Need to Know*