We break down the real cost of getting a website and AI chatbot for your UK business. Spoiler: buying separately is expensive.
| Option | Setup | Monthly | Year 1 Total |
|---|---|---|---|
| DIY Builder (Wix, Squarespace) | £0 | £15-25 | £180-300 |
| Freelancer | £500-1,500 | £0-50 | £500-2,100 |
| Small Agency | £1,500-5,000 | £50-100 | £2,100-6,200 |
| Professional Agency | £5,000-15,000 | £100-300 | £6,200-18,600 |
| Provider | Monthly | Annual | Note |
|---|---|---|---|
| Tidio (with AI) | £20-60 | £240-720 | Lyro AI costs extra |
| Intercom | £60-150 | £720-1,800 | Per seat pricing |
| Drift | £100-300 | £1,200-3,600 | Enterprise focus |
| LiveChat + ChatBot | £35-100 | £420-1,200 | Separate products |
| Click4Assistance (UK) | £30-80 | £360-960 | UK-based |
* Prices based on January 2026 research. Subject to change.
What UK businesses actually pay for website + chatbot
Website
Wix (£20/mo)
Chatbot
Tidio Basic (£25/mo)
Website
Freelancer (£1,000 + £30/mo)
Chatbot
Tidio AI (£45/mo)
Website
Agency (£3,000 + £75/mo)
Chatbot
Intercom (£100/mo)
Custom Website
Included
AI Chatbot (Felix)
FREE
vs Budget DIY
£300/year
vs Small Business
£1660/year
vs Professional
£4860/year
InstaWebsite: £19.99/month for website + AI chatbot
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