Your Digital Address
Your domain name is often the first impression customers have of your business. Choose wisely.
Domain Name Basics
A domain name is your website's address (like instawebsite.co.uk). It's what customers type to find you.
Parts of a domain:
Best Practices
1. Keep It Short
2. Make It Easy to Spell
Avoid:
3. Use .co.uk for UK Businesses
For UK small businesses, .co.uk:
4. Match Your Business Name
Ideally, your domain should be:
5. Avoid Trademark Issues
Don't use:
Domain Ideas
Option 1: Business name
smithplumbing.co.uk
Option 2: Business + location
smithplumbingmanchester.co.uk
Option 3: Descriptive
manchesteremergencyplumber.co.uk
Checking Availability
Before falling in love with a name, check it's available:
What If Your Name Is Taken?
Options:
Avoid:
Free Domain with InstaWebsite
Every InstaWebsite subscription includes a free .co.uk domain:
Quick Checklist
Before registering:
Your domain is a long-term decision. Take time to get it right—but don't overthink it. A good-enough domain today is better than the perfect domain never.