Getting Found Locally Online
For small businesses, local SEO is crucial. When someone searches "plumber near me" or "cafe in Manchester," you want to appear. Here's how.
1. Claim Your Google Business Profile
This is the single most important step for local SEO.
What to do:
Keep it updated:
2. Get Consistent NAP
NAP = Name, Address, Phone number
Your business details must be IDENTICAL everywhere:
Even small differences (St vs Street, Road vs Rd) can hurt rankings.
3. Collect Reviews
Reviews are huge for local SEO and trust.
How to get more reviews:
Aim for:
4. Local Content on Your Website
Your website should include:
5. Mobile-Friendly Website
Over 60% of local searches happen on mobile.
Ensure your site:
6. Local Link Building
Links from local websites boost local rankings:
Quick Wins
Start with these today:
Local SEO takes time, but these fundamentals will put you ahead of most local competitors.