1.5 Million UK Small Businesses Don't Have a Website. That's Not OK.
Let that number sink in. In 2026, there are still 1.5 million small businesses in the UK without a website. Not because they don't want one. Not because they don't need one. Because they've been told it costs thousands of pounds.
We started InstaWebsite because we saw a gap that nobody was filling. Agencies charge £3,000 to £20,000 for a business website. Freelancers want £500 to £3,000 upfront. Even the "affordable" DIY builders like Wix and Squarespace cost £30 to £50 a month — and you still have to build the whole thing yourself.
Nobody was saying: "We'll build you a professional website for less than the price of a Friday night takeaway."
So we said it.
£19.99 a Month. No, That's Not a Typo.
We get it. When people see our price, the first reaction is usually suspicion. "What's the catch?" There is no catch. Here's how we do it.
We run a small, tight-knit team. We don't have a fancy office in central London. We don't spend millions on advertising. We use modern technology that lets us work faster and smarter than traditional agencies. And honestly? We'd rather help 10,000 businesses at £19.99 than 100 businesses at £2,000 each.
That's not a business compromise. That's the whole point.
We keep our margins thin on purpose. We're not trying to squeeze every last penny out of people who are already watching every penny. We're trying to get them online — properly, professionally, affordably.
Here's What You Actually Get
For £19.99 a month, you get everything. Not "everything with a few extras that cost more." Genuinely everything:
Go and price that up separately. A chatbot alone costs £20 to £200 a month. A CRM starts at £20 a month. Hosting is £3 to £100 a month. An SEO audit costs £300 to £2,000 as a one-off. We include all of it. For £19.99.
The Team Behind the Price Tag
We need to be honest about something. This isn't a side project. This isn't something we do between other jobs. This is everything to us.
Our team works late nights. We work weekends. When a customer sends a message at 9pm asking for a change, someone is reading it. When something breaks, we don't wait until Monday — we fix it. Every single website we build gets the same care and attention, whether it's the first one or the five thousandth.
We're not a faceless corporation hiding behind a support ticket system. We're a small team of people who genuinely believe that every business deserves to be online. And we back that belief up with our time, our energy, and our weekends.
Who We Do This For
We do this for the plumber in Birmingham who's been losing jobs to competitors with flashy websites, even though his work is ten times better.
We do this for the mobile hairdresser in Manchester who gets all her bookings through word of mouth but knows she could double her clients with a proper online presence.
We do this for the personal trainer in Bristol who's building a brand from scratch and needs to look professional without spending professional money.
We do this for the baker in Leeds who wants to take online orders but was quoted £4,000 for an e-commerce site.
We do this for the side hustler working evenings and weekends on their dream, who needs a website that makes them look like they've been doing this for years.
We do this for the small shop owner in Edinburgh who just wants to show up when someone searches "gift shop near me" on Google.
We do this for all of them. Every single one.
The Numbers Don't Lie
Let's do the maths. It's simple.
InstaWebsite: £19.99/month = £240 a year. Everything included.
Average agency website: £5,000 upfront + £50/month hosting + £20/month CRM + chatbot fees + maintenance costs. Call it £6,000 in year one and £1,000+ every year after.
That means you could use InstaWebsite for over 20 years for the price of one agency build. Twenty years. And we include things they charge extra for.
Even compared to doing it yourself on a website builder: by the time you've paid for the builder subscription (£30-50/month), bought a domain, fiddled with templates for 25 hours, and still ended up with something that looks a bit homemade — you've spent more money AND more time than just letting us build it properly.
A single extra customer finding you through your website pays for your entire year with us. One job. One booking. One order. That's all it takes.
A 10-Day Free Trial. Because We Mean It.
We don't ask you to trust us blindly. We don't even ask for your card details upfront. We give you 10 days completely free to see exactly what we do and how we do it.
Start your onboarding, tell us about your business, and watch us get to work. If you love it — and we think you will — it's £19.99 a month to keep going. If it's not for you, you walk away having spent nothing.
No pressure. No hard sell. No "limited time offer" nonsense.
Why We'll Never Stop
Here's the truth. We could charge more. We could charge £49.99 a month and people would still sign up. We could add "premium tiers" and upsell extras and do all the things that every other company does to squeeze more revenue out of their customers.
We won't.
Because this was never about maximising revenue. It was about levelling the playing field. It was about making sure that a sole trader with £20 in their marketing budget gets the same quality online presence as a company with £20,000.
The internet should be for everyone. A professional website shouldn't be a luxury. And as long as there are UK businesses being told they can't afford to be online, we've got work to do.
We're not stopping until every UK business that wants a website has one.
Ready to See What £19.99 Gets You?
Start your free trial today — no card required, no commitment, no catch. Just a professional website built by people who genuinely care about getting your business online.
Or if you'd prefer to chat first, talk to Felix — our AI assistant who can answer any questions you have.
£19.99/month. Everything included. The UK's most affordable website service. Built by a team that will never stop working to keep it that way.